Julianne Hidirsah
President
Julianne grew up immersed in the custom window treatment and upholstery industry, spending afternoons and summers at her family’s business in Bergen County. From helping clients to learning about design trends at the dinner table, the industry became second nature. Before co-founding The Main Street Workroom, she spent a decade in NYC as a pastry chef, training under acclaimed names like Vicki Wells, Thierry Atlan, Pasquale Frola, and Masaharu Morimoto. Her time in fine dining honed her precision, adaptability, and dedication to excellence. After the pandemic, Julianne returned to the family business, reintroducing Hunter Douglas and bringing a fresh, modern perspective inspired by design trends and social media. With deep roots and a bold vision, she’s leading the next generation of custom design.
Ennis Hidirsah
Co-FOUNDER
What started as an after school job at his fathers shop became a life long career. Ennis level of finese keeps the customers wanting more.
George Pecoraro
Director of Operations/Master Installer & Upholster
George is a Hunter Douglas Certified Installer and PowerView Pro, known for his precision, product expertise, and customer-first approach. A Bergen County native, he understands the style and expectations of the NYC metro area. Before joining the family business, George spent 7 years at Cintas, consistently exceeding sales goals through exceptional client service. A former NCAA Division 1 football player at the University of New Hampshire, he brings teamwork, discipline, and leadership to every project. George began as an apprentice under his father-in-law, Master Upholsterer Ennis Hidirsah, learning the trade from the ground up. Today, he leads installations, trains new team members, and works closely with clients to deliver high-quality, customized window solutions.